Ignoring, for a moment, the conjunction of those two words with respect to cults and organisations (and some fraternities), I’d like to share some thoughts about branding and loyalty in airlines. As you, my dear readers, might recall, Aimee and I had gone to Los Angeles and Oklahoma for Thanksgiving (late November), and then to Jamaica for Christmas.
Well, as it turned out, we had two starkly contrasting airline experiences. For the first trip, we booked all the flights …